Marketing to men, women and couples
Men respond to different kinds of creative than women, and couples respond differently yet again. Here's how to make the right marketing choices.
View ArticleSocial media & consumer preference
Why do people prefer Facebook to LinkedIn and vice versa? The NextStage CRO explains.
View ArticleBloggers, influence and your brand
How do you decide who at your company should blog for your brand? The NextStage CRO is on the case.
View ArticleControlling a brand conversation
You can't really control what the blogosphere says about your brand, but with these simple steps you can exert more influence. The NextStage CRO explains.
View ArticleMr. Engineer? Facebook is on line 1
When you want your brand to take control of an outside social network, the last person you want to send in is corporate communications.
View ArticleMake sure your email newsletter is working
Who are you really creating your email newsletter for, and is it doing everything it should be doing? The NextStage CRO helps you ask the right questions.
View ArticleWebsite marketing across genders
Don't design your website just for men or women. Instead, you need to know when women think like men. The NextStage CRO explains.
View ArticleWebsite design faux pas and how to avoid them
The time visitors spend on your site is precious, so don't waste it. Follow these design philosophies to ensure your website is built with your audience's interests in mind.
View ArticleWhen it's OK to confuse your customers
Marketers need to know how context can filter cognitive and emotional response -- both in physical and digital environments. If you don't pay attention to these filters, your target consumers may miss...
View ArticleThe truth about engagement
Without a deep understanding of human engagement, brands blindly waste interactive technologies. Here's a template to help you connect with consumers digitally.
View Article5 reasons to redesign your website
Don't throw away good money redesigning your online property without understanding the underlying problems. Here's why your site is under-performing and how to fix it.
View Article9 ways to guarantee a winning social campaign
There are many reasons why social efforts fail, but there are far fewer that explain success. Out of more than 400 companies studied, here are the top strategies that led to thriving social campaigns.
View Article10 ways to guarantee a losing social campaign
If you're using any of these tactics in social, you will fail or spend loads of money avoiding disaster. Here's exactly what not to do when running your campaign.
View ArticleThe declining value of social marketing
Is social spending effective for marketers? According to some, it's not. These surprising sentiments suggest social marketing might be losing its pull.
View Article12 mobile marketing secrets you need to know
Do you want consumers to identify with your brand? Create a mobile experience just for them. Here are a dozen research findings to help you get started.
View Article6 steps for getting your brand into their heads
What if you were able to tap into the natural tendencies of your audience's brains? Well, now you can. Here's a simple recipe for crafting your message so it sticks.
View Article6 reasons you should stop pretending to be a thought leader
When it comes to preparing for your next client presentation, forget the rhetoric style of your favorite public speaker. Here's how to keep it simple and avoid ruining your pitch.
View Article7 proven ways that facial cognition can drive business
Facial cognition sounds like elusive jargon, but can be a powerful marketing tool. Here are insights taken from a new consumer study.
View Article9 steps to achieve social marketing ROI
The formula for precise success with social reach is the stuff of probability mechanics' dreams. Fortunately, you don't need to be a scientist to get within 12 percent of your goals. Here's how.
View Article3 ways to find the right audience data
If you're an event marketer, the amount of big data available can seem like a mythical beast impossible to tame. Learn what tools will help slay what you don't need.
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